The Controversies of Luxury

The Controversies of Luxury

Louis Vuitton is a powerhouse, global supplier of luxury and leather goods and apparel. It is no wonder, considering their more than 180 stores worldwide in some of the most luxurious places in the world, that their brand is considered to be one of the most valuable brands in the entire global market place. It was Millward Brown’s 2010 study that awared Louis Vuitton as the world’s 29th most valuable brand, which put Louis Vuiitton one rank below Gilette and one rank above Wells Fargo.


Not bad for a company that got its start selling traveling trunks for people going on long sea voyages!


As for the last six years, Louis Vuitton was number one of the ten brands published by Milward Brown Optimor’s 2011 BrandZ study that held the most power and sway. The Louis Vuiitton brand is supposedly worth over $19 billion USD, and according to the BrandZ study it was valued at $24.3 billion USD. And, the company shows no slowing down in its relentless pursuit for the top spot amongst their competitors.


Because of Louis Vuitton’s status symbol imagery, not only does it wield one of the most powerful brands in the world, but it also has the most counterfeits of any other brand out there in the fashion world.  The company is constantly looking to fight against brand infringement by these copy cats and counterfeiters. And they have a good reason to do this as well. In 2004, the Europen Union reported that 18% of counterfeit accessories that they got their hands in the EU were fake Louis Vuitton accessories. Almost half of Louis Vuitton’s communication budget is dedicated to the sole purpose of helping to get rid of counterfeit goods.


Their products use to be able to bought in most department stores, but they have recently changed their strategy to selling their products almost exclusively through authentic Louiss Vuitton boutique stores. Typically, these boutique stores can be found in luxury department stores, or in high end shopping districts. Almost any tourist trap will typically feature a Louis Vuitton store, and you can bet based on sticker price alone that these products sold in these boutique shops truly are the real deal.


If you are looking to purchase Louis Vuitton products, whether it is their leather luggage or their luxurious apparel, you will want to make sure you only shop for the genuine thing. The easiest method to make sure you are shopping where authentic LV products are being sold and marketed at, is to simply shop within a designated Louis Vuitton boutique store. These stores are all over, many of them very close to where you are most likely, and is the easiest way of making sure you are buying authentic Louis Vuitton products.


After the boutique stories, your next and more convenient option is to shop for these products simply at their online store. These products are sourced directly from their warehouse, and so is an easy way for you to make sure you are getting your hands on authentic LV goods.

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